The latest generation of Custom Pro now built with the first Lew’s 30mm aluminum frame, the Lew's Custom Pro Gen 3 Casting Reel is packed with top-of-the-line technology to give anglers an edge on the water. Most notably, the new ParaMag ITB braking system is a fully magnetic inertia transfer braking system that reduces the risk of backlash without use of electronics, batteries, chips or brake shoes, providing full free spool feeling when reeling. Slick aesthetics paired with an ergonomic feel, the aluminum frame and C45 carbon sideplates come-in at a featherlight 5.6oz, allowing anglers to fish for hours on end.