Gulp! jerk shad bait is the most effective and most revolutionary artificial bait. Designed to target fish suspending or holding in vertical cover. Jerk Shad looks and swims like it is alive and is 100-percent biodegradable. The erratic darting motion imitates struggling baitfish along with "quick glide" to entice strikes. Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head-to-head field tests. Berkley Gulp! truly is the next generation in soft bait!